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Step-by-step guides for creating product photos, ads, and videos

Getting Started Photo Studio Ads Studio Video Studio Templates & Prompts AI Assist Revisions FAQ Support

Getting Started

Instapics organizes all of your product photos, ad creatives, and videos into Ad Groups. Each Ad Group represents a single product or variation and contains everything the AI generates for it.

1
Create an Ad Group

Click New Ad Group to begin. Enter your product name/title along with a short but informative description. Instapics uses this information to understand what your product is, perform marketing and advertising research, and generate more accurate creative concepts.

For best results, include as many meaningful details as possible — such as materials, size, color options, key features, benefits, use cases, target audience, and what makes your product unique. The richer the information you provide, the better the AI can tailor scenes, messaging, and design ideas for you.

2
Set Your Brand Colors

Choose Primary, Secondary, and Accent brand colors. These guide the AI’s design choices.

3
Edit Your Ad Group Anytime

Click the Edit button on an Ad Group card to update its details.

4
Create Photos, Ads, and Videos

After creating an Ad Group, open it to generate photos, ad creatives, and videos. Everything stays organized inside that group.

5
Revise Photos & Ads Anytime

Click Revise on any creative to update the text, adjust the scene, or request design tweaks.

New Ad Group Modal

Photo Studio

Learn how to create Main, Spotlight, Lifestyle, and Branding images.

Creating Main Images

Main images are clean, high-contrast product photos designed for Amazon and e-commerce listings. They focus on clarity, accuracy, and visual consistency across your catalog.

1
Upload Your Product Image

Upload a clean product photo. The product will be automatically cut out and the background removed. For the best results, the photo should only contain your product with no clutter.

2
Select “Main”

Choose the Main option in the Photo Type options panel.

3
Choose a Background Color

Use the preset palette or select a custom color for precise brand matching.

4
Select Your Aspect Ratio

Select the aspect ratio that best fits Amazon, Shopify, or platform-specific requirements.

5
Generate Your Photo

Click Generate Photo to produce your final Main image.

Main Image Example
Main Image Example
Main Image Example
Main Image Example

Creating Spotlight Images

Spotlight images use curated templates or custom prompts to produce clean, studio-quality results.

Option 1 — Upload a Reference Image
1
Upload Your Product

Upload a clean product photo. The product will be automatically cut out and the background removed. For the best results, the photo should only contain your product with no clutter.

2
Select “Spotlight”

Choose the Spotlight option on Photo Type panel.

3
Choose a Reference Image

Choose from the curated studio backgrounds or upload your own.

4
Generate Your Photo

Click Generate Photo to create your Spotlight image.

BONUS TIP Try generating multiple images with the same or similar settings to produce different results and variations.

Spotlight Template Example
Spotlight Template Example
Option 2 — Use a Prompt
1
Select “Prompt”

Switch to the Prompt tab under Spotlight.

2
Describe the Background

Enter a scene description for the environment you want.

3
Use AI Assist (Optional)

AI Assist can suggest a prompt for best results.

4
Generate Your Photo

Click Generate Photo to create your Spotlight image.

BONUS TIP Try generating multiple images with the same or similar settings to produce different results and variations.

Spotlight Prompt Example
Prompt: “Blender surrounded by exploding citrus, berries, and ice cubes, vibrant orange backlight, dramatic splash motion, studio-quality photography.”
Spotlight Prompt Example
Prompt: “Sunscreen bottle on a sunny golden backdrop with soft glow.”

Creating Lifestyle Images

Lifestyle images place your product in natural, real-world scenes for emotional appeal and relatability.

Option 1 — Upload a Reference Image
1
Upload Your Product

Upload a clean product photo. The product will be automatically cut out and the background removed. For the best results, the photo should only contain your product with no clutter.

2
Select “Lifestyle”

Choose Lifestyle from the Photo Type options.

3
Upload a Lifestyle Scene

Provide a reference environment for the AI to recreate.

4
Generate Your Photo

Click Generate Photo to create your lifestyle scene.

BONUS TIP Try generating multiple images with the same or similar settings to produce different results and variations.

Lifestyle Example
Lifestyle Example
Option 2 — Use a Prompt
1
Select “Prompt”

Switch to the Prompt tab.

2
Describe the Scene

Use natural language to describe the environment you want.

3
Use AI Assist (Optional)

AI Assist can help suggest a prompt for best results.

4
Generate Your Photo

Click Generate Photo to create your lifestyle image.

BONUS TIP Try generating multiple images with the same or similar settings to produce different results and variations.

Lifestyle Prompt Example
Prompt: “Stylish chair in a warm living room with morning sunlight.”
Lifestyle Prompt Example
Prompt: “Outdoor garden patio scene with soft sunset lighting.”

Creating Branding Images

1
Upload Your Product Image

Upload a clean product photo. The product will be automatically cut out and the background removed. For the best results, the photo should only contain your product with no clutter.

2
Select “Branding”

Choose the Branding on the Photo Type panel.

3
Upload Your Logo

PNG format recommended for best results.

4
Describe Logo Placement

Explain the size, location, and how the logo should appear.

5
Generate Your Photo

Click Generate Photo to produce your branded image.

BONUS TIP Try generating multiple images with the same or similar settings to produce different results and variations.

Branding Prompt Example
Prompt: “Place the logo on the lower right front corner.”
Branding Prompt Example
Prompt: “Place the logo at the top above the copy replacing the 'Logo' text.”

Ads Studio

Learn how to ads creatives.

Creating Ad Creatives

Ad creatives combine your product image, copy, scene description, design notes, and brand colors to produce high-quality marketing visuals.

1
Upload Your Product Image

Upload a clean product photo. The product will be automatically cut out and the background removed. For the best results, the photo should only contain your product with no clutter.

2
Write Your Ad Copy

Write the headline, body text, and call-to-action. Use AI Assist if needed.

3
Describe the Composition

Describe the enivornment, lighting, camera angle, props, or mood.

4
Add Design Notes

Specify typography, ad copy placement, layout, or color theme.

5
Use AI Assist (Optional)

AI Assist can design the ad creatives, suggest ad copy, placent and composition.

6
Choose Brand Colors

Select primary, secondary, and accent brand colors.

7
Choose Image Size

Select portrait, square, or landscape

8
Generate Your Ad

Click Generate Ad to generate the ad creative.

BONUS TIP Try generating multiple images with the same or similar settings to produce different results and variations.

Video Studio

Create animated product videos using AI motion and scene generation.

Creating Image to Video Animations

1
Upload Your Product Image

Upload the product photo to animate.

2
Select “Image to Video”

Choose the Image to Video mode

3
Choose a Camera Movement

Select Push In, Push Out, Dolly, or Orbit (optional).

4
Select Aspect Ratio

Choose the video format best suited for your platform.

5
Choose the Video Length

Choose the duration of the video to generate.

6
Generate Your Video

Click Generate Video to create your animation.

BONUS TIP Try generating multiple videos with the same or similar settings to produce different results and variations.

Original Photo
Original Photo
AI Generated Video
Original Photo

Creating Product to Video Animations

1
Upload Your Product Image

Upload the product photo to animate.

2
Select “Product to Video”

Use this mode to produce a full cinematic environment.

3
Describe the Scene

Write a prompt describing motion, lighting, and environment.

4
Use AI Assist (Optional)

AI Assist can suggest a prompt for the best results.

5
Select Aspect Ratio

Choose the video format best suited for your platform.

6
Choose the Video Length

Choose the duration of the video to generate.

7
Generate Your Video

Click Generate Video to create your animation.

BONUS TIP Try generating multiple videos with the same or similar settings to produce different results and variations.

Original Photo
Original Photo
AI Generated Video
Prompt: “Relaxing spa scene with candles, warm lighting, and soft steam atmosphere.”
Original Photo
Prompt: “Animate the powder explosion behind the packaging.”

Templates & Prompts – Best Practices

Instapics AI understands natural language and adapts to your creative intent. There are two ways to generate backgrounds and scenes for your product photos, ads, and videos.

Templates

Templates allow you to place your product onto an existing background scene with no prompting required. Simply choose a template from the library or upload your own background image. Instapics AI will automatically position your product into the scene while matching lighting, shadows, and perspective.

If the template contains another product in the background, Instapics AI will replace that product with your product image while keeping the rest of the scene intact.

Try generating multiple images with the same or similar settings to produce different results and variations.

Template Example 1
Template Example 2
Prompts

Prompts give you full creative freedom. Describe the environment, lighting, mood, or props — from simple instructions to highly detailed scenes. The more descriptive your prompt, the more control you have over the final composition.

Try generating multiple images with the same or similar settings to produce different results and variations.

Simple Prompt Examples

White studio background
Kitchen counter scene
Outdoor garden setting

Descriptive Prompt Examples

A modern kitchen island with soft morning light, subtle shadows, and a clean marble countertop.
Warm sunset lighting with the product on a wooden table, surrounded by soft bokeh garden lights.
High-end fitness studio with dramatic side lighting, textured rubber flooring, and soft haze.

Whether simple or descriptive, your prompt should communicate the mood and setting you want. Instapics AI will build the scene, match your product to it, and deliver a clean, polished final image.

Prompt Example
Prompt: Cozy spa bathroom scene with colorful bath bombs, a gift box, candles, and a wooden essential oil diffuser steaming beside a warm, candle-lit bathtub. Soft ambient lighting and relaxing atmosphere.

AI Assist

AI Assist helps you generate stronger, more effective photos, ads, and videos by providing creative recommendations. Using your product name and description, AI Assist performs advertising and marketing research in the background and suggests multiple scene ideas, compositions, copy options, and design directions.

Use AI Assist whenever you want inspiration, quick concepts, or a professional starting point. Simply review the suggested ideas and choose the one that best fits your creative vision. You can edit or modify the AI Assist suggestions to fully customize and tailor the final image results.

Try generating multiple images, ads or videos with the same or similar AI Assist suggestions to produce different results and variations.

AI Assist

Making Revisions

After generating a photo or ad creative, you can refine it using the Revise feature. Revisions allow you to update text, adjust the scene, introduce new props or actors, modify lighting, and more — all without recreating the entire image from scratch.

Instapics AI analyzes your revision instructions and applies the smallest, most accurate changes needed to achieve your desired outcome. You may choose to preserve the original composition or allow the AI to rework the layout based on your revision notes.

You can revise nearly every part of your creative. This includes changing the scene with a new background or location, adding or removing props, modifying actors or hands, adjusting lighting or mood, fine-tuning composition, editing ad text, or applying stylistic changes such as color tone or contrast. Simply describe what you'd like adjusted, and Instapics AI will update the creative while preserving product identity and quality.

Try generating multiple images with the same or similar settings to produce different results and variations.

Revision prompts can be short or detailed — the key is to describe what you want changed. Instapics AI will update the existing creative while keeping the product identity, quality, and overall visual consistency intact.

Scene Revision Examples

Change the background to a sunny outdoor patio with soft shadows.
Replace the dark fitness studio with a bright white-wall studio environment.
Create a cozy winter kitchen scene with warm lighting and subtle steam.

Props & Object Revision Examples

Add a wooden cutting board underneath the product.
Remove the flowers and replace them with citrus slices.
Place the product on a marble countertop instead of wood.

Actors & Models Revision Examples

Change the male model to a blonde female model with long hair.
Remove the model entirely and show only the product.
Add a fitness model in the background doing a workout, slightly blurred.

Lighting & Mood Revision Examples

Increase brightness and add a soft rim light around the product.
Change the mood to a warm golden sunset glow.
Add dramatic contrast with cooler tones and sharper shadows.
Revision Example
Prompt: Change the background to a winter mountainscape

Frequently Asked Questions

The free plan provides 10 credits. It allows you to generate up to 10 images or ads, export and download your images and ads and make revisions. All exports on the free plan will include a watermark.

With each subscription plan, you receive a specific amount of monthly credits and access to InstaPics’s premium features throughout the subscription period. This includes advanced AI marketing research and video creation to enhance your marketing campaigns.

It currently costs 1 credit to generate an image, ad or revision. Video generation starts at 40 credits for 4 seconds of video.

Unsed monthly credits are not carried over each month. However, any unsed credits purchased from a credit package will carry over. If you cancel your subscription, you will still have access to your current plan until the end of your paid plan period. At the end of the period, you will be switched over to the free plan and any unused monthly credits will be removed from your account. Credits purchased from any credit package will never be removed.

Yes, on the free trial plan, you will receive 10 free credits every month.

You can change your plan at any time. When upgrading your plan, you'll receive the upgraded plan's credits immediately but not more than the monthly plan's allotted credits. If you downgrade your plan, any credits remaining over the lower plan’s monthly allotment will be immediately deducted from your account.

You can cancel your plan at any time. Your subscription will remain active until the end of the billing cycle.

No, you own all of your creatives, even after your plan ends. You can use them in any channel without limitations. All of the stock footage used on Instapics is royalty-free.

Contact & Support

  1. Email us at support@instapics.ai
  2. Include your account email
  3. Include examples and screenshots if reporting issues